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The Brief:
Myntra acquired the distribution and management rights for French Connection and its sub-brand FCUK, aiming to expand its portfolio of international licensed brands. The objective was to launch FCUK in a captivating way that would leave a lasting impact, utilizing both an ad film and celebrity-driven influencer campaigns to create buzz and drive widespread interest.
The Solution:
We produced a Hollywood-style ad film featuring an upcoming mega star to be executed on a large-scale with a crew of over 300 people, 5 outdoor locations, and 40 junior artists.
Following the film, the campaign leveraged a celebrity influencer strategy with 15+ influencers. The influencers shared personal stories of their passions and connections; The reel ended with editorial-style shots of influencers, showcasing FCUK and its launch on Myntra.
The Results:
The campaign achieved impressive results: 120M+ total plays, 105M+ total reach, 300M+ impressions, and a return on ad spend (ROAS) of over 30X. The campaign successfully generated widespread awareness and engagement, reinforcing Myntra’s commitment to offering stylish, diverse fashion options
© 2023 www.tva.group
Join Us For A Coffee
Contact Us
Work with us:
Job enquiries:
Drop in for coffee
TVA Studios, 55 Corporate Avenue, bus stop, Saki Vihar Rd, near local.office, Tunga Village, Chandivali, Powai, Mumbai, Maharashtra 400072
© 2023 www.tva.group
FIND US AT
8th Floor, 55 Corporate Avenue,
Saki-Vihar Road, Andheri-E, Mumbai, 400072