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The Brief:
Myntra aimed to launch HUDA Beauty in India with a bold, larger-than-life campaign that captures the essence of being bigger, bolder, and beautiful. The goal was to generate massive excitement and engagement across multiple platforms through teasers, outdoor ads, influencer collaborations, and a grand virtual event with Huda Kattan.
The Solution:
The campaign involved playful, eye-catching visuals featuring life-sized HUDA Beauty products floating into a Myntra portal, promoted by 10 top influencers to spark excitement. It included a wide array of assets: 36 social media pieces, 4 CGI assets, a 10-day turnaround across 4 locations, and 15 PR boxes.
The Results:
The campaign involved playful, eye-catching visuals featuring life-sized HUDA Beauty products floating into a Myntra portal, promoted by 10 top influencers to spark excitement. It included a wide array of assets: 36 social media pieces, 4 CGI assets, a 10-day turnaround across 4 locations, and 15 PR boxes.
© 2023 www.tva.group
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Contact Us
Work with us:
Job enquiries:
Drop in for coffee
TVA Studios, 55 Corporate Avenue, bus stop, Saki Vihar Rd, near local.office, Tunga Village, Chandivali, Powai, Mumbai, Maharashtra 400072
© 2023 www.tva.group
FIND US AT
8th Floor, 55 Corporate Avenue,
Saki-Vihar Road, Andheri-E, Mumbai, 400072